2 01 07 Reactions to the Ad Campaign that Triggered Bostons Bomb Scare

Here we go again! Yesterdays test on Adult recognition of the gap between themselves and the twenty-something’s proved not only an expensive one, that cost the city of Boston hundreds of thousands of untold dollars in lost revenue, security man power, and what not, but one that brought Aqua Teen Hunger Force into the forefront of mainstream consciousness.

For those of you who are not familiar with the cartoon Network, ATHF is a popular animated series which airs late at night and is geared more towards adults than children.
In the wake of 911, Boston had to do some major reconstructing of its homeland security polices and anyone who traveled in or around the city days after the attack, could attest to the changes that took place, almost overnight. Not that I’m an avid traveler, but when I flew out of Logan a couple years ago, I remember airport security was tighter than Fort Knox.

But if Time Warner’s campaign of guerilla marketing proved anything, it’s that Boston officials need to educate themselves in all facets of possibilities concerning terrorism.
This includes the difference between a Light Bright board depicting a cartoon character making an obscene gesture, and an incendiary device.
Perhaps, also, the city might reconsider jumping to conclusions before seeking the aid of Federal agencies, and doing a little reconstructive analysis on their own policy makers and security management personal. This is just the sort of Trojan horse, if you will, that could invite intrusive investigation by higher government officials, and public awareness, into how these policies are carried out.

The Big Dig is still very much on the minds of every taxpayer living in Massachusetts, and we’ve obviously not learned our lesson as to what can happen when our politicians get a little Federal Money, and we turn our heads away for a second from watching what the little maniacs are doing with it.

Time Warner has apologized for its marketing campaign. The 38 devices that were set up in and around the Boston area were not intentionally constructed to receive this kind of publicity, and mainstream attention. The devices themselves were small battery powered light screens which depicted the cartoon character Err making an obscene gesture, and was noticed by a subway worker, treated as an incendiary device, and later dispelled to be a prank by a Boston police analyst, only after the city’s subway systems and roadways were immobilized for a better part of the day.
Thank-god somebody’s watching cartoons!

Time Warner may have bitten off more than they can chew, and the legal costs may outweigh any monetary benefits, or recognition their television program may receive for this marketing stunt; But in the end it’s Boston that has to, once again, review it’s knowledge base on terrorism; And just like any other time we have to baby-sit our politicians, it will mean a hefty tax bill for the citizens of Massachusetts.